Sunday, January 24, 2010

Social Networking Class for Writers

photo courtesy of Margo L. Dill
logos courtesy of WOW!

My friend Margo L. Dill is teaching a 4-week course on social networking for authors. Learn how Twitter, Facebook and other techno stuff can help you expand your social network. Margo will show you how to spend a few minutes a day using these tools and others to get great results.

Margo is an excellent teacher, writer, conference planner and all around great person. She is also the social media manager for WOW! Women on Writing.


START DATE: Monday, February 22, 2010

DURATION: 4 weeks

COURSE DESCRIPTION: This class will teach writers how to use Twitter, Facebook, LinkedIn, and other social networking sites such as Shelfari or Jacket Flap (students’ choice) to network; to build a following of fans; to start working on a brand/image; and to promote books, articles, magazines, and blogs. Instead of using Facebook and Twitter to write about your fabulous dinner or disastrous day at the grocery store, you will learn to sell yourself and your writing!


Week One: Facebook: We will discuss how to use Facebook to promote yourself and your writing. We will talk about posting links to your work, using status updates to promote writing, joining Facebook groups for writers, and even starting a Fan page for yourself or your work.

Assignment: Create a Facebook profile if you haven’t yet, complete your Facebook profile, make it scream writer!, join at least one writing group and become active!, and start promoting your writing with your Facebook page.

Week Two: Twitter: My favorite marketing tool ever is Twitter. Twitter can be used in so many ways as a writer—to promote your work, to follow writers and editors who provide useful information, to find other writers for support, and to discuss writing. You will learn how to do all of this and more on Twitter. You will be introduced to two Twitter tools—Tweetdeck and Hootsuite, and you will register yourself with Twellow.

Assignment: Create a Twitter profile if you haven’t yet. Make your Twitter profile scream writer! Start tweeting. Participate in a writers’ chat. Register with Twellow. Try out Tweetdeck or Hootsuite.

Week Three: LinkedIn: This week, we will talk about how to use LinkedIn as a writer. LinkedIn seems harder for people to figure out and use to market yourself, but there are ways through your status updates, by checking out your contacts’ contacts, by recommending others and having them recommend you, and by participating in LinkedIn groups.

Assignments: Create a LinkedIn profile and/or complete yours. Make it scream writer! Join a few LinkedIn groups. Find more contacts. Check out your contacts’ contacts and link to them.

Week Four: More Social Networking and Evaluation: The content in this week’s class will depend on the participants in the class. The instructor will do a survey to find out what people are most interested in learning about and trying out with guidance: Shelfari? JacketFlap? Digg? Students will also fill out a class evaluation.

Assignments: Try out one or two of the social networks that classmates are most interested in. Fill out the class evaluation.

COST: $100, which will include four weeks of instruction on how to use social networking as an author and one critique for each student of a social networking profile page—student’s choice.

To sign up: (scroll to the bottom of the class listing)

1 comment:

Guinevere said...

that sounds really interesting! I'll have to think about it.